Founded in 1999 as a buying office of HOFFMANN COMPANY, Germany, THE TOY COMPANY developed over the past 10 years into a successful and international toy development company.

With a range of more than 1,000 products we cover all areas of the toy market. For our clients we develop, organize and merchandise a wide spectrum of own brand products in the toys- and sporting good categories.

With our experience, focused on customer service and our profound knowledge of the global markets we are the perfect partner for you.

Our extensive customer base and our clients' long term loyalty are due to continuous innovation in new designs and products, high standards in quality and product safety.  

Our vision is to create toys that aid in the positive development of children. Toys and games for young and old, girls and boys, neuw and classic for inside and out - everything that a kids heart dreams and desires.