Bringing fun and enjoyment is our declared goal - for our customers and our suppliers.

Mission – We seek out change and are always ready to forge new pathways. Our passion for innovation allows us to break with convention and motivates us every day to push the world of retail dynamically forward.

Promise – We create innovative, simple solutions for the increasingly more demanding, complex world of retail in order to inspire our customers, partners and service providers time and time again. The engine behind our strong willingness to adapt lies in our efforts to create stability, which safeguards the sustainability of our company in the long term.

Vision – As a prototype of the flexible, forward-looking trading firm, we rank in the industry among the pioneers of sustainable commerce for the future.

Acting for tomorrow.


motivated / passionate / entrepreneurial We work at the highest level in every sector. Full of motivation and enthusiasm, we seize the initiative and drive the world of trade forwards. Quality, professionalism as well as our market and goal-oriented behaviour shape the way we think and act.


perceptive / independent / innovative Retaining the value of our company over the long-term is the nub of our independence. Our sights are therefore fixed firmly on the future to ensure tomorrow's innovative solutions. If we see opportunities to strengthen the company, we take them. We treat partners and clients with respect.


positive / optimistic / courageous Our success is based on the strong motivation shown by all the employees of the Wünsche Group. We translate "dynamic" as a "passion for new challenges", which are tackled and overcome in a confident and effective fashion – our work inspires us.


reliable / authentic / cooperative Communication is clear and straightforward – getting to the point without the unnecessary waffle. This authenticity makes us unambiguous. At the same time we treat everyone with respect, since our reliability is based on fairness and trust.